Zaggle
Zaggle is a SaaS FinTech Startup which digitises spends for corporates & SMEs. It works in the digital payments space and functions at the intersection between HR Tech & FinTech.
Objectives
-Projecting the senior management as thought leaders in the fintech / start-up eco-system by participating in new-age mediums and platforms.
-Driving the narrative for digital payments in the country, policy changes, regulation and tech
innovation within the realm of the fintech industry.
Impact:
-With over 300 + articles in leading Financials, Magazines & Mainline Newspapers like The Financial Express, The Economic Times, Business Standard, The Week & Entrepreneur India etc talking about the success of the products / the company milestones
-The agency achieved a 51% increase in coverage / brand mentions from 2020 to 2021 with leading publications like Business India, The Economic Times, Business Standard , VC Circle, Mint and The Hindu Business Line amongst others covering the key messages for Zaggle
-The agency successfully managed to place the client in multiple topmedia houses that created strong brand resonance and brand saliency.
-Projected the leadership team viz Raj N and Avinash Godkhindi as experts and innovators in the fintech and digital payments space.
-Achieved a PR valuation over 14 crores in a short span of one year.
-Despite Covid, the agency was successful in driving high impact online coverage for all products including rewards and recognition which saw traction in leading portals like People Matters,
Human Capital, Times Jobs amongst others.
-Created a distinct unique identity to drive conversations on industry trends in the fintech space to capture a larger share of voice for the brand.
-Driving conversations with the media on bank-fintech coalition as key growth drivers for the SME sector got huge traction through opinion-based articles.
