Urban Platter:
One of India’s fastest growing D2C gourmet foodtech startups
Objectives
-Positioned Urban Platter as one of India’s fastest growing D2C gourmet food tech startups catering to a global palette
-To showcase the brand’s spokespeople as credible thought leaders in the healthy, plant based, vegan and sustainable food space
-Build a strong consumer connect through various product features, cooking recipes and tactful relationship building gifting exercises with the media
Impact:
-Positioning Urban Platter as an industry leader and as one of India’s fastest growing D2C foodtech
startups – Exposures mainline publications covering food and lifestyle sections such as Bizz Buzz Hans India, Indian Express and Free Press Journal
-Establishing Chirag Kenia as a domain expert with lifestyle based publications on topics such as veganism, alternate dairy products, gourmet cooking etc. of expertise – IANSLife, The Financial Express, The Times Of India and F&B News
-Ensuring product features, recipe placements, gifting exercise with the media – Perfect Women
Magazine, IANSLife, Free Press Journal, Vogue, Verve and more
-The PR led activities helped create a value of 1 cr 76 lakhs approx in a short span of 3 months
